This month I have three close friends getting married. Talk about branding… A wedding is the ultimate outward expression of a couple. Envision a glass-ceiling gallery on the Cape, a French Bistro in an urban neighborhood, and sunset in the botanical gardens. What defines where to begin planning? It’s the energy. It’s the experience you want your guests to walk away with. To begin brand development, journal the experience first; then move onto the details. Happy honeymooning!