leadership presence tip: It’s par for the course and a place to stand out. Are you search-engine optimized for a professional image? It’s an element not to be ignored. Prospective clients, colleagues and vendors will “google” a name to learn more. Like it or not, this will pull up all the public desires and dirt on your behalf. Much like a credit report, it’s wise to monitor the results for accuracy. [Be weary of personal results diminishing your professional image.]  Go ahead google youself!

Clare Hefferren

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