leadership presence tip: Crains reports IL unemployment rate to be 9.1% – the highest since 1985. What to do? Are you considering the YOU beyond your stellar resume? This is the HUMAN part of branding Callosum focuses on – professional branding. Stay optimistic and engaged to present yourself in a good light. With millions of stellar resumes circling, it’s the relationships you’ve already built that get you in the door. Reach out and touch your network with a polished personal image and impeccable interpersonal skills.