I attended a workshop this week, Effective & Realistic Marketing Strategies for WBEs, held by the Women’s Business Development Center featuring excellent speaker, Julia Hubbel.

My favorite moment? “Clarity is power.” Recall the childhood game “telephone”. Whisper a statement in one ear and pass it on through ten sets of ears.  What comes out the other end is rarely the same. Apply this to networking. In a digital age, we no longer have 30-seconds for an elevator speech. We have SEVEN. Can you get your point across concisely, clearly with POW in three to five words?

Terrific for the one person in front of you. Now consider how many people must s/he pass your info along to? Imagine your five words entering the telephone game as your contact shares your information with five unique departments colleagues. Is clarity is still there?

Clare Hefferren

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