Top 10 Branding Mistakes
February 18, 2011 / /
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- Not thinking analytically. Many companies think of branding as marketing or a catch phrase or a logo. A brand warrants attention on a consistent basis, represents something your audience wants but doesn’t get from your competitors.
- Not maintaining your brand. Too often, in a shaky economy, businesses are quick to change or alter their identity. Too much of this confuses your steady customers.
- Trying to appease everyone. Focus on the niche market for your product.
- Not knowing who you really are. Know your strengths and weaknesses through honest analyses of what you do best.
- Not fully committing to branding. Sales and branding are tied together as integral aspects of your business.
- Not sharing the joke. If your campaign is created for you and not “them,” your brand will not succeed.
- Not having a dedicated marketing plan. You must have a well-thought out marketing plan in place before your branding strategy will work.
- Using too much jargon. From benchmark to strategic partnering to value added, jargon does not benefit branding…it muddles your message.
- Trying too hard to be different. Being different for the sake of being different is not branding.
- Not knowing when you have got them. Know when to stop establishing brand and when to maintain that is established. Monitor the results of your branding campaign.
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