I have a funny story to tell. I was getting acquainted with a new colleague. After an hour of talking and sharing our businesses, she asked, “Where did you come up with your company name? I presume you bought the company since it’s not your last name.”

I explained that I founded the company and the name was very special to me – Callosum comes from Corpus Callosum [n. pl. corpa cal•lo•sa] is the arched bridge of nervous tissue that connects the two cerebral hemispheres, allowing communication between the right and left sides of the brain. I shared that  Callosum approaches the branding process with function and design in mind. – – It shows our psychological and marketing background with a commitment to communication.

As I spoke, she began giggling. She suggested I make the Callosum naming story more prominent in my marketing materials, web site and conversations. Not familiar with the term corpus callosum her brain has associated me with the word colostrum. Colostrum (n. co·los·trum) is a yellowish liquid, especially rich in immune factors, secreted by the mammary gland of the female mammal a few days after the birth of their young. She was associating me with breast milk!

And off the brain goes on it’s tangent… mother earth, bonding, boobs, caring. Within moments we were both laughing. While not necessarily bad adjectives to be associated with, it was not my intention. What do you associate Callosum with? We’d love to hear from you.

Clare Hefferren

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