Dissecting Callosum’s New Logo
What’s behind our NEW logo? We’re brand strategists, so of course, there is strategy and story!
The outer edge may be seen as a leaf, flame or water drop.
See the line down the CENTER? That’s to convey the left and right side of the brain (aka our namesake Corpus Callosum – the optic nerves which connect one side of the brain to the other.) And yet, a right side piece is green to represent the crossover of optics.
Let’s talk sides:
- Left: See the straight lines? They represent the analytical/linear side of the brain AND ALSO the 3 pieces = a tire tread.
- Right: See the curves? They represent the fluid/creative side of the brain AND ALSO parallel ski tracks and topographic lines.
Let’s talk psychology of COLOR:
- Basil Green: Based in nature, evokes renewal, life, abundance, peace, rest, balance decisiveness and security.
- Orange: Portrays youth, uplifting, playfulness, bold, warm, cozy, healthy, energizing, and attention-grabbing. warm and cozy, and inspiring
Can you SEE it? How does it make you FEEL? [Hint: One eye sees. The other eye feels.] We’d love to hear your thoughts! Please comment.