Posts by Clare Hefferren
Melanin Base Camp: #DiversifyOutdoors
We couldn’t predict the social injustices our country would face this year after centuries of oppression have plagued our nation. With this in mind, we sought out organizations that were dedicated to furthering inclusion in the outdoor recreation industry. In our research of social injustices, we were thrilled to find Melanin Base Camp as Callosum…
Read MoreBrainwaves: Oct 2020 edition
Your Company Can Help Change the World Today, I bring you insight on how to support purpose-driven brands and how to turn your business into one. You’ll find that and more in the video explaining how your company can take its first steps to make a social impact and the benefits it will bring. Then,…
Read MoreCallosum Is Protecting Our Winters
For starters, Callosum calls Vail, Colorado home which means that we are heavily invested, both figuratively and metaphorically, in this beautiful mountain town. When Callosum became members of 1% for the Planet, we knew partnering with Protect Our Winters, lovingly called POW, was the right choice for our business, our planet, and our future. What…
Read MoreBrainwaves: Sept 2020 edition
For people that want the best for their brand Today I bring you inside information on how we bring a brand to life. First, you’ll find a video explaining why it is important to nurture your brand and what we do to make it even stronger. Not convinced? Scroll down to see how we worked with…
Read MoreCallosum Client: Otero Taproom
Callosum is always enthusiastic to work with new brands. When the opportunity to help Wayfinder Coop with a robust new project came up, we were up for the task. Callosum founder, Clare, was offering complimentary Branding Office Hours – much like professor office hours – to the Wayfinder members. As happens when you hang around…
Read MoreAs A Member Of 1% for the Planet
It’s no secret that, here at Callosum, we love to be outside. At the same time, as a business, the industry often sits inside working while using our planet’s precious resources for projects, events, and campaigns. Callosum is a member of 1% for the Planet to make up for this frustrating quandary. Read more about…
Read MoreWe Value Our Values
Callosum’s 2019 rebrand helped us answer our why, complete with a brand audit and even a new, meaningful logo. We knew that as we value our values, it would guide our growing brand. A 2019 Forbes article describes it like this: “By identifying your company’s core values, you can better define your culture — your…
Read MoreA Broken Brand
Have you ever been embarrassed to hand out your business card? Or cringe when they ask for your website url? I own it. We made the cardinal sin of neglecting our own brand as we were distracted by client projects. It was a big fall. #bridesmaidsyndrome You know what? I was ok with a scraped…
Read MoreDissecting Callosum’s New Logo
What’s behind our NEW logo? We’re brand strategists, so of course, there is strategy and story! The outer edge may be seen as a leaf, flame or water drop. See the line down the CENTER? That’s to convey the left and right side of the brain (aka our namesake Corpus Callosum – the optic…
Read MoreOutdoor Retailer Snow Show 2020
Trade Show: January 28-31.On-Snow Demo Days: February 3-4, 2020. Callosum’s niche is the Outdoor Industry and Mountain Lifestyle industries so our course our jam is the Outdoor Retailer Show! We’d love to chat at Denver’s Outdoor Retailer Snow Show at the Denver Convention Center. We plan to attend Industry Intelligence Day on January 28th in addition to…
Read More