Brand Boost

Designed for solopreneurs and startups

Brand Boost is for individuals who know that purpose and innovation will propel a business to success. Our focus is on solopreneurs and startups who want to launch an outdoor recreation or mountain destination company, based on the principles of purpose. We promise that engaging with Callosum in an interactive format will set your first year of business up with the strategic tools and visual elements to test the marketplace without feeling strapped.

My two top values are adventure and curiosity. When not in alignment, I am left feeling stifled, sad, and small. Let's grow together! ~ Clare, Callosum Founder/CEO and your guide for Brand Boost.

All participants receive these elements:


  • 30-days of strategic content led by Clare, Callosum's Founder/CEO
  • Four weekly 45-minute calls to review content and ask questions.  
  • Brand platform: Includes purpose, mission, vision, values, archetype, competitor analysis, brand strategy position, tone, key messages, tagline development
  • Curated digital worksheets 

Visual Elements

  • Logo Design - typeface
  • Logo Design - mark
  • Logo Design - tagline
  • 1-page style guide
  • Identity package - business card, digital letterhead, digital envelope, email signature
  • 1 page letter-sized flier or 2-sided rack card
  • Powerpoint Deck - title page, interior page, closer page
  • Social Channel Setup - up to 3 channels
  • Website/landing page - 1 page custom Word Press

Coaching Support

  • Flash Coaching with CEO - 6 15-minute Zoom/call. Expires 60 days from onset.
  • One 90-minute debrief and strategy session tailored to your next steps. Expires 60 days from onset
  • Progress tracking via CRM Asana

The Moment I Knew

A client testimonial from Kyle Foster of Seagull’s Cycles. 

Our Team for this offering

includes strategic guidance by Clare, Callosum's Founder + graphic designer + web designer + web developer.

Our home office is based in Vail, Colorado to serve clients nationwide. We are lifelong outdoor enthusiasts. Our internal team sets the course and holds our branding true north while maintaining a vetted roster of 20+ nationwide affiliates. All team members either live in a mountain town or work specifically in the Outdoor Recreation Industry. Our go-to network enables our clients to accomplish goals quickly and efficiently. Utilizing Callosum’s screened and trusted services results in a high-level cohesiveness and like-mindedness to accelerate client results.

If this is a let's do it for you, sign up below. Or, if you have a few more questions, schedule a complimentary call.

Brand Boost Enrollment

Grab a seat! Pick your cohort date, pay online, and soak in the anticipation. Once enrolled, you will receive a next-steps email. A HUGE congrats for getting to this step to invest in your business.

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