Partnership Podcast – Better Brands with Callosum

Hosted by Vail Valley Partnership.

VVP gets a chance to sit down with Clare Hefferren, Founder/CEO of Callosum to talk personal and professional brands, flow state, life and so much more!  Clare is a sophisticated tomboy and passionate people’s champion. No longer an aggressive Chicago bull in a china shop, she cultivates community by advocating for access to nature & building outdoor industry brands. Through Callosum’s purpose to Make Better Brands for a Better Planet, Clare works with growth-stage companies and nonprofits, with a staff of 3-25, anchored in purpose (or desire to be) who are looking to build awareness and revenue with principles of purpose.

“Life is far more than pretty pictures. I want to know what’s behind the picture and what to do with it. When Callosum began as a graphic design firm 17 years ago, we wanted to have strategy involved. The name Callosum comes from my curiosity about life, about exploration, about always learning. The ‘corpus callosum’ connects the left side of the hemisphere to the right side connecting form and function.” ~Clare VVP sits down with Clare Hefferren, Founder/CEO of Callosum to talk personal and professional brands, flow state, life and so much more! Through Callosum’s purpose to make better brands for a better planet, Clare works with growth-stage companies and nonprofits anchored in purpose (or desire to be) who are looking to build awareness and revenue with principles of purpose.

Listen now, an 18-minute segment.

Show Notes

Callosum is a strategic firm that guides purpose-driven outdoor brands through the growth-stage of critical strategic thinking, visual elements, disruptive story creation, and brand marketing resulting in measurable cultivated relationships. https://gocallosum.com/

Clare Hefferren is the Founder/CEO of Callosum. She’s a sophisticated tomboy and passionate people’s champion, whose focus audience is outdoors brands who have a staff of 3-25 who are looking to build awareness and revenue with the principles of purpose. Her strategic firm guides purpose-driven outdoor brands through critical strategic thinking, visual elements, disruptive story creation, and brand marketing resulting in measurable cultivated relationships. Committed to doing business for good – people, planet, profit – the Comprehensive Brand Build and Brand Boost are signature services. She is based in Vail, CO, and works with clients nationwide.