Vlog: Guest Nathan Stuck

Beyond Revenue: Adding Purpose To Your Brand

Where conversation grounded in PURPOSE gives outdoor industry insight.

Guest: Nathan Stuck, Founder & CEO of Profitable Purpose Consulting and B Local Georgia

What can you expect? We always cover the guest’s purpose, how they integrate it into business, and the strategy behind growth. The flavor comes with each guest as they share a career thread.

Bio: Nathan Stuck is an award-winning leader in the B Corp community. In addition to his role as the Founder & CEO of Profitable Purpose Consulting (a certified B Corp), he also founded and chairs B Local Georgia, a non-profit dedicated to growing the number of purpose-driven businesses in the Peach State.

Nathan is also an outspoken advocate for including B Corp curriculum in higher education, serving on the board of B Academics and teaching an experiential B Corp class in the MBA program at his alma mater, the University of Georgia.

Listen to the recording.

Key Moments

  • 8:56 What’s a Bcorp and why do I want to do it?
  • 10:50 Community DEI & volunteer time
  • 15:30 Check metrics quarterly. Refresh report monthly so you can watch the data trend.
  • 28:05 Share the impact story to inspire others


Book: Milton Freedman; The Friedman Doctrine; Shareholder Primacy;

How to reach Nathan: Linked In. Instagram.

Callosum Vlog Series Nathan Stuck