Vlog: Guest Sensi Graves
Where conversation grounded in PURPOSE gives outdoor industry insight.
Location: Hood River, OR
What can you expect? We always cover the guest’s purpose, how they integrate it into business, and the strategy behind growth. The flavor comes with each guest as they share a career thread.
Bio: Sensi Graves is a professional kiteboarder, confidence expert and empowerment speaker. She’s also the founder of Sensi Graves Swimwear, a sustainable swimwear line for active women. She helps people feel like they’re enough now by sharing the story of becoming a pro kiteboarder and starting a business before she believed that she could. When not traveling for photoshoots or speaking gigs, Sensi runs women’s kiteboarding retreats and camps and mentors on confidence and business.
Listen to the recording.
Watch the interview.
3:01 Sensi’s Personal Purpose
8:53 Business Purpose
9:54 Almost didn’t launch.
16:54 Transparency and vulnerability
26:29 Overlap of athlete and product platform
31:15 Funding: Bootstrapping control and lack of belief > Kickstarter
38:55 Future brand/self
Pre-interview: As it was too good to cut
The average American will spend 44 years in front of a screen.
Our future will be determined by our ability to self-regulate.
Hard book fiction sales are down by 40%.
Our grit around boundaries isn’t very strong.
You, the founder, get to exist inside your business.
- Non-Profit: Columbia Riverkeeper
- Book: Rocket Fuel
- Accelerators: Built Oregon; Starve ups; Tory Bunch Foundation
How to reach Sensi:
Hood River, OR