Vlog: Guest Stephen Barnes
Beyond Revenue: Adding Purpose To Your Brand
Where conversation grounded in PURPOSE gives outdoor industry insight.
Guest: Stephen Barnes, Founder and Creative Energy of Barnestorm Product Solutions – a full-service product strategy, innovation and development company.
What can you expect? We always cover the guest’s purpose, how they integrate it into business, and the strategy behind growth. The flavor comes with each guest as they share a career thread. With his newly launched “Outdoor Rec Co-Op” it’s bound to be a wowza conversation!
Bio: Stephen grew up skiing, hiking, biking, and always outdoors in the New Hampshire mountains. Post-college he founded a brewpub, but eventually, the siren song of the great outdoors came calling. After a decade as a mountain guide and pro skier, he began his career in outdoor sales. Time spent at Osprey, The North Face, Sierra Designs/Kelty has provided him with a cross-section of how products need to function, how they can/should be commercial, and then how to create them. With an uncanny vision for the future and an innovative streak, Stephen has led to some groundbreaking outdoor products and solutions.
Listen to the recording.