West Slope Startup Week – The Quadruple Bottom Line

Step inside the mind of an outdoor industry startup founder as he shares the foundation of his purpose-driven retail bike shop. From education and a health crisis, to shop conception and blossoming partnerships. Moderated by his branding agency, walk away having explored the highs and lows of navigating opening the doors for impact ahead. The earlier a Founder can instill the quadruple bottom line (profit, people, planet, purpose) into the brand, the more impact can be made. Designed for the Founder or conscious entrepreneurial team, you’ll learn the simple startup steps to define your purpose pre-revenue and a brand strategy for three years ahead to do business for good.

Speakers:

Clare Hefferren Nature fuels and feeds me. It keeps me grounded. On a daily basis, I’m feeling alive, risking, challenged, and growing. The endless opportunities to raise the bar with outdoor endeavors translate well to business. As a senior brand builder who is equally comfortable in the backcountry and boardroom, I understand the brand life cycle in the outdoor and mountain lifestyle industries. Let’s get curious and adventurous!

Kyle Foster Seagull’s Cycles is more than just a place to get your bike serviced or pick up some new blingy bits. We lead with education to dissolve the unnecessary bike shop ego and focus on making the community a better place. Through various group rides and community outreach programs, we strive to not only improve physical health but also mental health.