Developing A Product Line For The Active Lifestyle
An entrepreneur has an idea for an accessory product line – a cell phone holder – but has no experience in designing, nor bringing a line to launch. Callosum is tasked with harnessing the vision and making it tangible.
Callosum took over product development, researched oversea factories, sourced materials, created line sheets, created a corporate identity and created packaging.
Cellkeeper was sold wholesale and direct to consumer for two seasons under the guidance of Callosum.