Early Stage Suggested Services
A flat fee 1-day service, looking across the brand platform will reveal success or breakdown. Determining how your brand platform shows up for an objective observer is of tremendous value. Often a business is too close to the work to see which hiccups exist and/or contradiction exists. Is your brand consistent, memorable, and polished? We will suss out foundational cracks which may cost your credibility and growth. Beyond the startup stage of fire drills and low budgets, it's time to go slow to grow fast.
Client prework: Provide brand peripherals and materials.
You'll receive a summary that includes a takeaway guide to shore up messaging, visuals, and positioning. Amplify your brand with an actionable audit.
Designed for Early Growth Stage Businesses and Nonprofits
Our Wheelhouse is Building Brand Platforms as brand strategy is the foundation for marketing execution. A client needs to have its personality, ethos, pillars, buttoned up and reflected in all channels before marketing begins.
A two-month offering, Comprehensive Brand Build is for companies who know that you cannot rely on referrals alone if you plan to grow to 500K+ in revenue. Our focus is the early growth stage company that owns an outdoor recreation company, with a proven concept, which is ready to lay a 3-year strategic brand foundation with purpose baked in. Our promise is that engaging with Callosum in an interactive format, will provide positioning clarity, progress tracking, and grounded support which will propel growth.
Offered as a 1-1 service ongoingly and within a cohort 4x per year.
See results within 2 months. Learn more.
With A Solid Strategic Foundation, Bring The Brand To Life With Visual
More than a pretty picture, a brand's visuals should have a strategy behind them. Let's move beyond the basic names and mountain/sun logos to align the brand through strategy and psychology. A Brand Identity includes:
- Naming business
- Tagline creation
- Logo mark and typeface
- Corporate Identity (Business card, digital letterhead, envelope, email signature)
A website should easily tell the story of the brand. With a brand foundation, the site places the story forward. The below gives you a framework of the process:
- Data Discovery Session: Yoast Usage, Google Analytics, Social Channels
- Story Content Dialed and Translate to the Site
- Site Wireframe Revisions
- Dynamic Content Creation
- Based on Rate Drop Metrics, Focus Spend on Blog, News, and Social
You need to be seen consistently on the social channels yet team bandwidth is hampering your efforts. Let us help build credibility so you can set it and forget it. Give us 10 assets (blogs, articles, strategic plans, videos, podcasts, infographics, etc.) and we’ll scape them for golden nuggets. Once we have the copy, we will create 50 visual tiles. To create momentum on your social channels, Callosum will schedule 3 platforms, 3 times a week until all 50 tiles have been placed.
Delivery: 4 weeks for 4 months of content.
Client to provide brand guide and photo assets.
Stay ahead of schedule with seasonal content.
With a small team, it’s challenging to stay on top of social media - posting and engaging, are crucial growth strategies. Let Callosum get you out of reactivity to produce polished, consistent, memorable social media content.
A seasonal campaign inclusive of 6 months of content, based on a monthly theme and daily theme. Includes social media copy, hashtag creation, and photo/graphic assets, plus scheduling and analytical report delivery. Applicable to 3 channels, 3 days a week.
Client to provide style guide and photos.
We’ll create four Customer Personas per region that allow you to visualize your target customer: the details of your customer’s identity, what drives them outdoors, and what fuels their purchasing decisions. These personas are based on existing data (provided by the client) – additional research to fill in the gaps is included.
Deliverable: 4 personas. Schedule a complimentary call to discuss and view a funnel where we know the user is finding us on LinkedIn and how the targeted content they see gets them to take different actions. Your brand user journey will look different, yet this gives an idea of a flow of experiences/opportunities.
Duration: 30 days
Once your Customer Personas are established, we’ll map out their user journey: from discovering your brand to showing initial interest, to conversion points, increasing retention, and earning referrals. Setting up a user journey for each Persona will allow you to make data-driven decisions, increasing your bottom line with efficiency and high customer satisfaction.
Deliverable: 4 persona user journeys with 4 planned content creation pieces each. Copywriting and graphic design services are available for an additional fee.
Schedule a complimentary call to request a viewing of a tree of segmented audiences and how they flow from one to another. It starts with just being a participant through three steps that result in becoming an event ambassador. Your brand user journey will look different, yet this gives an idea of a flow of experiences/opportunities.
Duration: 30 days
With a fresh brand platform, we’ll get you on your way to lay a marketing baseline. We create the templates and you ongoingly create copy/design to keep you in contact with your audience.
- Social Media: Content Creation Template and Profile Setup
- Newsletter: Strategy, Template and Emarketing Software Platform Setup
- Blog: Strategy, Word Press Template Setup, and Emarketing Software Blast Template Setup
- Community Engagement Consult
- Editorial Calendar Consult
Create emotional connections with your target audience.
Brand purpose ✅. Brand platform ✅. Now you want the world to know the story. We support movements to heal and grow the world by mobilizing people to engage with your brand based on aligned purpose and values. Service includes strategy, creative, and execution.
Is your brand living your purpose through social impact?
What is social impact? It’s a positive change that addresses social injustice and challenges through conscious and deliberate efforts.
Society is in the midst of a purpose revolution - driven by conscious customers, culture creators who want to use their influence for good, and a wave of nonprofits working to solve problems at unprecedented levels. Purpose and profit are no longer competing ideas; they are a closely connected driver for growth. Commit to a triple bottom line of profit, people, and planet to embrace it as a competitive edge.
Unilever's stock returned 52% higher returns compared to the NYSE composite. Unilever's Sustainable Living Brands are growing 62% faster than the rest of the business.
"We believe the evidence is clear and propelling that brands with purpose grow. Purpose creates relevance for a brand; it drives walkability, build penetration, and reduces price elasticity." - Unilever CEO, Alan Pope.
The 4 Ps of marketing still apply - product, price, place, promotion. We'd like to add a 5th - PURPOSE. How can you join the revolution? Our matchmaking process for brands, nonprofits and influencers/celebrities:
- Define your organizational brand values.
- Choose how you'd like to measure impact: Clear impact; High impact; Wide impact; Deep impact.
- Determine your social Impact development goal (SDG). Ex. Hunger, climate, poverty
- Create a list of potential advocacy/NPO partners.
- Integrate the NPO partner into your existing brand (or new) strategy.
- Our creative team will bring light to the collaboration through disruptive storytelling and visual elements.
- An influencer or celebrity partner will bring voice to the partnership.
- Measure the partnership success.
Callosum understands where a brand may want to go. At the Early-Stage of the brand life cycle, you’ve started to get sales.