Suggested Services

You’ve been at it for years, yet still spend too much time creating content for your marketing channels. Stop reinventing the wheel as Callosum extracts the golden nuggets from your asset library to provide plug-and-play evergreen content.

Leveraging your existing content and collateral for visibility, credibility, and strategy. Watch your impact grow!

You provide previously created content and intellectual property such as books, blogs, videos, podcasts, and infographics. We scrape your content for rants, teachable moments, tips, insights, and inspiring education, all of which will provide to your audience.

Delivery: 6-8 weeks for 6 months of content.

• Strategy outline, review & refinement 
• Minimum 10 tile Canva templates
• 100 personalized graphic tiles
• Video templates and a selection of Canva videos/infographics
• To create momentum on your social channels, Callosum will schedule 3 platforms, 3 times a week until all have been published. 

Amplify the impact you're making with intentional storytelling through photography, videography, and video post-production.

A visual brand experience is where your impact can be mined, honed, and expertly curated to elevate your commitment to the community by sharing this story through visuals that will further convey your authenticity. You will:

• Deepen Connection. A visual brand experience will elicit emotion and convey your authenticity, in turn, allowing your audience to feel more deeply connected to you and your brand.

   

• Expand your Reach. When you leverage visuals across multiple platforms, you cast a wider net that expands your audience beyond those who are lucky enough to experience your community impact firsthand.

   

• Highlight Brand Awareness. A strategic approach to your visual storytelling allows you to tailor your messaging to support a larger marketing objective, and therefore elevate your brand through increased awareness.

We will deliver:

• Pre-Prod, story development, creative - 1 month
• 1 full day shoot for photo and video (8-10 hours)
• Post-production & creative development - 1 month
• Includes appropriate production staff to facilitate production scope

Choose From 3 Options:

A: Photography • Videography • Video Post Production • Creative & Story Services

• Creative & Story Services

• • • • Visual Brand Experience Exploration & Consultation Custom Shot List Development
      • Photography Creative Brief Development
      • Video Post Production Creative Brief Development Same Day Curated Top Selects
      • Story Outline or Storyboard
      • Copywriting
      • Curated Music Playlist
      • Photo Editing + 2nd Round Quality Control

• Project Management

• • • • Workback Schedules
      • Briefing call conducted by OHM 2 Day Turn for edited stills
      • 2 Rounds of video editing Media Organization

B: Photography and/or Videography

• Creative & Story Services

• • • • Discovery Call
      • Custom Shot List Development Photography Creative Brief Development Same Day Curated Top Selects
      • Photo Editing + 2nd Round Quality Control

• Project Management

• • • • Workback Schedule
      • Briefing call conducted by OHM 2 Day Turn for edited stills Media Organization

C: Photography and/or Videography

• Creative Resources

• • • Shot List Template
    • Photo Editing
• Project Management
• • • • Workback Schedule
      • Briefing call conducted by your team 3 Day Turn for edited stills
      • Media Organization

Add-ons: Video Editing; Story Services; Custom Shot List; Curated Top Selects.

Duration: 2-3 months

Your team: 

• Meet the Callosum team.
• Meet O Hello Media 
  

Pre-Work Required: (Don’t have these yet? Callosum can help! Message us [link])

• Brand Platform
• Brand Style Guide

Create fresh emotional connections with your newest target audience.

Often we cultivate relationships at the onset, yet later on, presume they know who we are. Or years have passed since your brand launched and competitors have come into the market. You’re losing market share. Stabilize the foundation through a purpose campaign as a differentiator.

Branding is a loop of planting seeds, cultivating, and harvesting. Introduce your newest audience members to the WHY of who you are. Mobilize people to Strengthen relationships and encourage them to engage with your brand based on aligned purpose and values. Service includes strategy, creative, and execution. 

Framing the outdoor industry as your best asset. The outdoor recreation economy accounted for 1.8 percent ($374.3 billion) of current-dollar gross domestic product (GDP) for the nation in 2020. * Outdoor Recreation Satellite Account, U.S. and States, 2020.

Callosum brings an asset mapping expert and our outdoor industry expertise to catalog key services, benefits, and resources within your community. If determined to be viable as an economic development driver, Callosum will undertake the rebrand of your town through an identity rebrand and short sizzle reel. 

Surrender knowing that we have your back, your belay, and your fuel. We're not here to work for the money. We’re here to believe and build your vision. Put us on retainer and you can have it all. We’ll come on-site (or virtually) one day per week to ensure your staff has our team in your back pocket. Branding is a long game - invest in Callosum as an asset to bring your brand into the next life cycle stage. Start at conception or assess where you are today. Let’s hit the road together!

Services include: Strategy, social media, blog, newsletter, purpose campaigns

Options:

• 6 month
  
• 1 year