Callosum-Tent Stakes Masterclass Hero

Tent Stakes Master Class

You've pitched the tent and found a creekside rock to hammer your tent stakes in. Zipped in and gazing through the ceiling window visioning a bright future. Until a crippling howling wind rips you awake. Your tent stakes were shallow and are now flying free as the tent collapses around you. You react in a panic rather than slumber in for a night in a million-star hotel.

When you lack a business brand foundation, you'll likely have a similar growth experience. Let's fix that. 

Join us for a live 45-minute masterclass for outdoor industry businesses (drop-in any time during the hour.) The goal: Unveil some of the mysteries of purpose and target your brand's purpose.

Founder/CEO, Clare Hefferren, your purpose sherpa with sass and compassion, will guide you to understanding the tremendous value of purpose. Beyond being profitable >> Clare will help you bypass the triple bottom line (people, planet, and profit) and go straight to the quadruple bottom line (QBL) to transcend to a humanistic value-adding #4, purpose. 

^^ This is you. You have a grand product or service idea - awesome! And, as a conscious entrepreneur, you desire to step beyond the ego to altruism. 

Each month (1st Thursday, 9:00-9:45am MST). Let's brainstorm the impact your business will make on the world. Come prepared to participate, raise your hand to have us audit your brand, and meet fellow blossoming brands. Join us for the complimentary session.

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"In the beginning, I knew it (branding) was needed. As the bulk of my funding, it was exciting and also terrifying. Every day I look back and that was worth every single penny."  ~Kyle Foster of Seagull’s Cycles.

"When I approached Callosum for a website, I thought I would get a graphic-designed piece of work. I never knew I would really think through what PilatesVail stands for, what our values are, and how I see the future for the business. Together, we spent many hours developing a brand strategy. It was so much more than just a website home page! The results are evident." ~Malin Johnsdotter-Zeltman of Pilates Vail.

"As an inspirational speaker, my brand is me—my name. I trust Callosum with my name. (Isn’t that the most important thing ever???) The branding, identity, strategy, and design is the right mix of my ‘wants’ and Callosum’s expert ‘know.’ Clare eloquently presses me outside of my natural safe zone and I love the outcome! She guides me to the right decision for my brand." ~Trish Kendall of Trish Kendall Speaks. 

"Clare gave us the insight and strategy we needed to hear and embrace. Starting a manufacturing company in a pandemic is challenging enough and Clare helped us create our vision in physical form. We look to the brand guidelines and try to communicate based on them with iterations as we grow. Our vision of rural USA manufacturing is embodied in our brand and our hearts and Clare put it on paper so we could all ride our talk." ~Bryan Wachs of QuikRStuff. 

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Clare and her adventure pup, Silas.

Meet Clare Hefferren

Clare is an insatiably curious, sophisticated tomboy. Founder of @gocallosum + @psiarmaasi ski instructor + flow junkie. Her top two values are curiosity and adventure. She's got a growth mindset and with "kaizen" tattooed on her forearm, she intends to never forget that.

As a CEO and Founder of Callosum, she's equally comfortable in the backcountry and boardroom. Committed to doing business for good - people, planet, profit, profit. Away from the desk, she's an Alpine & Telemark & AT Skier | Slalom Water Skier | Snowshoer | Trail and Road Runner | Road Triathlete | Road & Mountain Cyclist | Hiker | Backpacker | River & Reservoir Stand-Up Paddler | Scuba Diver | Swimmer. This adventure and risk of her outdoor life pour perfectly into holding your vision despite your trembles.

Clare has 30 years of proven success in understanding the brand life cycle in the outdoor recreation space. Her purpose-driven messages create a genuine connection between the consumer and the product/service resulting in global impact, strong sales, and brand loyalty. Strengths focus on engaging consumers by identifying brand opportunities and innovating products and services into market leaders with extraordinary profits and equal social impact. Coupled with brand marketing strategy, content marketing, brand loyalty, brand positioning, integrated marketing, and value proposition, my expertise makes a difference in brand health and ROI.


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Meet the Callosum team.