Vlog: Guest Natalie Ooi

Beyond Revenue: Adding Purpose To Your Brand

Where conversation grounded in PURPOSE gives outdoor industry insight.

Guest: Natalie Ooi, Associate Professor, Outdoor Recreation Economy, University of Colorado, Boulder

What can you expect? We always cover the guest’s purpose, how they integrate it into business, and the strategy behind growth. The flavor comes with each guest as they share a career thread.

Bio: Natalie Ooi is an educator and researcher who specializes in sustainable tourism and recreation. Her passion lies in working with industry and communities to prepare the next generation of leaders to contribute to an innovative, resilient and just tourism/outdoor recreation economy.


Did you miss the live event? Listen to the recording.


How to reach Natalie Ooi: Linked In.

University of Boulder Outdoor Recreation