Suggested Services

Utilize LinkedIn as the powerful strategic tool it is.

Determine what the main intention is for your LinkedIn profile - outreach, content, and how it engages with other people (= The 3 pillars of LinkedIn). For example, Do you want to secure clients? Do you want to elevate your leadership presence?

We will deliver: 

• Two 1-hour virtual working sessions per month with CEO/Founder only.

In our sessions, we will cover:

Quarter-long. Callosum teaches. We do the heavy lifting together to create content. (ideally 3 posts per week.)

• Online LinkedIn Brand Amplifier Audit
• Best Client Evaluator Worksheet
• Messaging Strategy
• Profile Brand Alignment: Visuals and copy
• How to optimize your profile
• Personal profile vs business  
• Social media spreadsheet template
• Digital tools needed as revealed in conversations

Year-long. (in addition to the above)

• Understand algorithms and analytics
• Connections/followers
• How to attract the ideal client
• How to convert from relationship to client

Meet Clare. Meet Ellen.

Sounding board for a startup.

When you are first conceiving a brand, it can be overwhelming. While your budget may be small, we don’t want you to think small. Callosum’s CEO, Clare, will be a sounding board for you. Come ready with your questions to a 1 hour per month virtual meeting or call.

Get a peek of Clare as she shares the “Small Potato Syndrome.”

Do you have an outdoor industry entry-level marketing superstar who doesn’t have the experience yet? We understand that when in the early and growth stages, it can be challenging to hire at the experience level you truly need. Clare can train your superstar to the next level. Grow from having the capacity to focus on singular siloed tasks into expansive strategic planning.

A 6-month advisement service includes a 2 hours a month's retainer. Think of Clare as an asset, a fractional Chief Marketing Officer (CMO), you are investing in as your team gains knowledge for the long term. With 30+ years of experience both entrepreneurially and corporately, she will guide the team/the brand through your maturation process.

In our sessions, we will cover: 

• Bi-weekly 1-hour monthly working session with Marketing Manager to provide training
• Bi-weekly 1-hour back-end work via email
• 1-hour quarterly planning session with CEO/leadership
• Maximum of 3 Marketing Manager Mentorship clients per year.
• Month to month, no contract scope.

As a leader, you need to delegate tasks that don't honor your highly valued time. May I take this off your plate?

Meet Clare.

A customizable, live-action marketing video perfect for solopreneurs and founders looking to humanize their brand and build trust with their audiences through high-quality video. 

It’s your business elevator pitch in video form.

Utilizing cinematic video footage and documentary-style storytelling this video showcases the real-life face behind the brand through an interview with a key company member paired with footage highlighting your products and/or services. After watching, your audience will know who you are, why you do what you do, the ways they can benefit, the outcomes they’ll achieve, and how to take the next step with you.

We’ll take the guesswork out by guiding and ensuring brand goal alignment.

Intended usage: Website; organic social media posts or paid ads; email; newsletter. Boost awareness, earn trust, pitch your business, secure funding, and convert folks into customers.

Choose from 2 option deliverables:

• Foothills:
  • Pre-Interview with edited Pre-Interview video
  • 6-hr video shoot
  • 2 camera - lighting, and sound gear package
  • Editing, coloring, sound mixing, and text/graphic additions
  • 1 fully licensed musical track
  • Full ownership of final video: 1 to 2 minutes + b-roll
    
• Summit:
  • Pre-Interview with edited Pre-Interview video
  • 6-hr video shoot 
  • 2 camera - lighting, and sound gear package
  • Editing, coloring, sound mixing, and text/graphic additions
  • 1 fully licensed musical track
  • Full ownership of final DBC video: 1 to 3 minutes + b-roll
  • 2 Social Media cutdown videos 

* travel costs, if required, are not included in the above

Add-ons: Location scouting & selection, hair & makeup), headshots, social media cutdowns 

Pre-Work Required: (Don’t have these yet? Callosum can help! Message us.

• Brand Platform
• Brand Style Guide

Duration: 3 months

Fee Structure: Flat fee. 2 options available

Your team: 

• Client advocate, brand creative director: Meet Clare Hefferren
• Video strategist and producers: Affiliate Talus Films, a purpose-driven, mission, bcorp, sustainable, conservation firm. 
  • Madelaine Anderson, Co-Founder & Creative Director, Talus Films 
  • Partner, Jordan Graves, Co-Founder, Business Director & Head of Production, Talus Films 

Your team is growing. Your to-do list is endless. Your intuition is telling you that you are the bottleneck to growth. And, you’re feeling burnout coming on - eeks! Time to raise your anchor, and take the helm to steer a new course. This is where the personal and professional intersect for holistic success.

It’s time to move from DOing to LEADing by diving deep with Clare and Hayden.

Service includes Brand Amplifier Audit; CEO/CFO Audit; Update brand strategy plan; Refresh brand content creation; Receive marketing support.

Tiers from 20-60 hours/month are available
6-month advisement
Meet Hayden. Meet Clare.

Your brand cadence is running smoothly yet you are ready for your next chapter beyond being the do-er. You wonder, who you are becoming? A speaker? An activist?

Under the wise advisement of Clare and Todd, look at how to move from being a DOer to a CEO by looking at all sides of the business. We are seasoned business executives with significant expertise in branding, operations, finance, and administrative/cultural issues ranging from startups to multi-national operations. Our experience allows us to assist brands through their maturation process. We understand the idiosyncratic personalities of both start-ups and multi-national operations and how the operations affect the financial situation of building a brand and how the financial situation of a brand affects its operations.

This will be an organic process. The goal is to work ourselves out of a project when you are able to hire in-house leadership staff.

Designed for one business entity. Additional entities are possible with an add-on fee.
Service includes a retainer of 4 hours a month.
6-month advisement.

We will deliver:

• Two 1-hour calls per month
• 1st Clare leads. Focus = Brand, marketing, vision, and growth.
• 2nd Todd leads. Focus = Finance, operations (Review the prior month’s financials.)
• Brand Amplifier Audit report
• CFO/COO Audit report
• Project strategic recap inclusive of financial, operational, and marketing recommendations

In our sessions, we will cover (This will morph as following discovery months):

Month 0: Pre-work documents request

• Next year’s outline
• Strategic brand plan if available
• Brand discovery session document
• Draft of upcoming year's budget
• Current and future staff position outline inc contractor, hourly, etc.
• Partnerships: Company and personal. How do funds flow?
• Access to the accounting system or the last 2 years of monthly financials.

Month 1: Pre-work document review.

• Overview: Giving insight to… is history driving the future? Or are you changing history to look at the future?
• Call 1 Brand: Brand Amplifier Audit report
• Call 2 Fin/Ops: CFO/COO Audit report
  

Month 2: Review of past year & 1-year ideation

• Overview: Moving from facts > Understanding the team's thinking/emotions for what the future holds
• Call 1 Brand: CH Review desired overarching & individual brand opportunities in the upcoming year.
• Call 2 Fin/Ops: Current year overall recap & finalizing next year’s budget (Recurs in subsequent months)
  

Month 3: Growth opportunities

• Overview: Planning & creating goals inclusive of two and three years out (SWOT).

Month 4: Program Planning (2 years out)

• Overview: Ideas for growth/change and execution.

Month 5: Refine leadership positioning

• Overview: Define and lay the foundation for future chapters
• Call 1 Brand: Define leadership role; Ideal service (next chapter) & ideal buyer
• Call 2 Fin/Ops: Redefine supporting leadership & day to day roles as CEO evolves. TBD. + Monthly financial review.
  

Month 6: Strategic Recap

• Overview: Past 6 months and plan moving forward
  
  

Meet Todd. Meet Clare.

Do you have an entry or mid-level marketing team but no senior staff? Think of Clare Hefferren as an asset, a fractional Chief Marketing Officer (CMO), you are investing in. Although you are paying Callosum monthly, you are gaining knowledge for the long term. With 30+ years of experience both entrepreneurially and corporately, I can guide you/the brand through your maturation process.

Service includes a retainer of 4 hours a month.
12-month advisement.
Clare accepts a maximum of three CMO clients per year. 

In our sessions, we will cover: 

• One 1-hour zoom call per week
• One 1-hour back-end work per week
• One 1-hour working session with CEO/leadership
• One 1-hour working session with staff to provide training

Meet Clare.