You are a future Patagonia - a future Cotopaxi. A brand when someone hears it - they are IN - even before knowing what the product or service is, based purely on the reputation that the work you do is good for humanity and mother earth. 

To make better brands for a better planet.

Callosum guides purpose-driven outdoor brands through critical strategic thinking, disruptive brand story creation, and brand marketing which result in measurable cultivated relationships.

Launched in Chicago in 2005 as a graphic design firm, we added services and revamped into a branding consultancy in 2007. Heading west in 2010, a 2nd office was added in Vail, CO. In 2015, our niche narrowed to outdoor recreation and mountain lifestyle. It’s a story of evolution to the outdoors.

Our go-to network enables our clients to accomplish goals quickly and efficiently utilizing services Callosum has screened and trusts resulting in high-level cohesiveness and like-mindedness to accelerate client results. We are committed to the Quadruple Bottom Line - profit, people, planet, purpose. 

Our Values

Adventure

Adventure

In the outdoors, we try and fail daily. We’re pro-risk-takers. We’re comfortable being uncomfortable. We’ll go first every time!

Empathy

Empathy

We see you. We feel you. We intentionally hold space for your success, guiding you step by step.

Depth

Depth

We are deep-thinking strategists. Our insatiable curiosity and drive awaken the magic within to create transformational results.

Partnership

Partnership

We’re designed to be in relation. Extending a hand comes naturally to collaborate with purpose, integrity, and gratitude.

Adventure

In the outdoors, we try and fail daily. We’re pro-risk-takers. We’re comfortable being uncomfortable. We’ll go first every time!

Empathy

We see you. We feel you. We intentionally hold space for your success, guiding you step by step.

Depth

We are deep-thinking strategists. Our insatiable curiosity and drive awaken the magic within to create transformational results.

Partnership

We’re designed to be in relation. Extending a hand comes naturally to collaborate with purpose, integrity, and gratitude.

Giving

Callosum is committed to our planet and future generations. We give back and ask our purpose-driven clients to as well.

We all have a responsibility to our planet. As businesses, consumers and global citizens, we all have a part to play. Saving our planet takes more than what one person, company or organization can do on its own.

As the percentage of carbon dioxide in Earth’s atmosphere rises, our planet heats up. Glaciers melt. Seasons blend together as winters become warmer. Safe levels of carbon dioxide are below 330ppm. Right now, our carbon dioxide level is over 400ppm.