Mission
Callosum guides outdoor and mountain lifestyle brands through critical strategic thinking, disruptive brand story creation, and brand marketing which result in measurable cultivated relationships.
Vision
To create authentic relationships built on empathy and the quest for an outdoor recreational life which enriches our mental, physical and spiritual being. Our niche is purpose-driven brands that advocate for the environment and future generations. Our north star is anchored in collaboration.
Our Values
Adventure
In the outdoors, we try and fail daily. We’re pro-risk-takers. We’re comfortable being uncomfortable. We’ll go first every time!
Empathy
We see you. We feel you. We intentionally hold space for your success, guiding you step by step.
Depth
We are deep-thinking strategists. Our insatiable curiosity and drive awaken the magic within to create transformational results.
Partnership
We’re designed to be in relation. Extending a hand comes naturally to collaborate with purpose, integrity, and gratitude.
Giving
Callosum is committed to our planet and future generations. We give back and ask our purpose-driven clients to as well.
We all have a responsibility to our planet. As businesses, consumers and global citizens, we all have a part to play. Saving our planet takes more than what one person, company or organization can do on its own.
As the percentage of carbon dioxide in Earth’s atmosphere rises, our planet heats up. Glaciers melt. Seasons blend together as winters become warmer. Safe levels of carbon dioxide are below 330ppm. Right now, our carbon dioxide level is over 400ppm.
Niche
Founded in 2005, Callosum served all industries. In 2015, Callosum narrowed our niche to serve the Outdoor Recreation and Mountain Lifestyle industries. Visit our portfolio for current niche examples. Historically, we served clients in the industries of:
- Accounting
- Apparel
- Automotive
- Business
- Consulting
- Engineering
- Finance
- Food & Beverage
- Government
- Healthcare
- Hospitality
- Insurance
- Law Profession
- Non-Profit
- Outfitters
- Outdoors
- Restaurants
- Pharmaceutical
- Real Estate
- Retail
- Technology
- Telecomm