One eye sees. The other eye feels.

Branding is what comes before marketing. Easily said, it’s taking the company’s five senses plus intuition and making it tangible for your audience. Branding differentiates you from the competition. It tells your story impactfully so the audience feels at home and engages actively. Building brand equity is your #1 investment for future success.

Brand Services

Company Brand Platform

Brand strategy is the foundation for marketing execution.

Our Wheelhouse is Building Brand Platforms

A client needs to have its personality, ethos, pillars, buttoned up and reflected in all channels before marketing begins. A Comprehensive Brand Build includes:

  1. R&D: A discovery session is where we extract and gather information and materials to determine what’s already been created.
  2. Clarifying Strategy: Involves both methodical examination and strategic imagination. To narrow the focus, set position, explore naming, and then create a Brand Brief.
  3. Designing Identity: Applying meaning to form, we work at the intersection of strategic imagination, intuition, design excellence, and experience.
  4. Creating Touchpoints: Creating touchpoints is about design refinement and design development across all applications including a Creative Brief and Application Design.
  5. Managing brand identity assets requires a long-term commitment and a desire to ongoingly build the brand.

A Skim Brand Build is available for solopreneurs and startups. The service outline is the same as above, with less depth for reduced service price. 

A La Carte

While we prefer the whole shebang, we also entertain the below services a la carte.

  • Brand Audit
  • Brand Naming
  • Brand Voice
  • Brand Activation
  • Comprehensive Brand Build
  • Brand Research
  • Brand Strategy
  • Brand Positioning
  • Brand Content
  • Brand Activation
  • Global Branding
  • Storytelling
  • Event Branding
  • Logo development
  • Corporate identity
  • Brand Audit
  • Brand Naming
  • Brand Voice
  • Brand Activation
  • Comprehensive Brand Build
  • Brand Research
  • Brand Strategy
  • Brand Positioning
  • Brand Content
  • Brand Activation
  • Global Branding
  • Storytelling
  • Event Branding
  • Logo development
  • Corporate identity

Product Branding

Have a product you’d like to develop and bring to market? Callosum offers product development from concept to market launch. Allow us to support you in integrating your Brand Platform into product - both soft and hard goods.

  • Product conception
  • Line development
  • Sample creation
  • Production sourcing
  • Product branding
  • Packaging creation
Personal Branding

Callosum believes relationships are the cornerstone to building a business and reaching your professional and personal goals. Each and every time you and your staff come in contact with a person, an opportunity exists to build relationships and loyalty, promote your brand message and strategically expand your network. Capitalizing on these opportunities can occur only when you are prepared through personal branding. You may engage with Callosum teams in three fashions: Group training, individual consultation and speaking engagements.

  • Group Account and Sales Team Training
  • Group High-Potential and Leadership Training
  • Group Internal Branding – Staff Engagement Programs
  • Group Youth Development

Group Programs and Training 

“Can you believe their staff acts like that?”  This comment usually comes from a dissatisfied customer who then magnifies their experience by telling numerous others.  Callosum wants to make sure your company is not on the receiving end of such comments by helping transform your staff into company brand ambassadors.While many companies heavily invest in traditional marketing and brand development, they often leave their primary front-line customer interface—their staff—out of the development loop.  Through programs, workshops and coaching, Callosum’s People-First Branding strategy helps businesses achieve increased client retention, improved customer experiences, and enhanced brand value.

Our curriculum includes the areas of leadership development, executive presence, wardrobe/grooming, speaking skills, and business etiquette. 

Callosum tailors services along a sliding scale of immersion (complexity, duration and delivery) based on client needs for male and female participants.  In addition to core People-First Branding, Callosum partners to offer targeted off-ramping, on-boarding and leadership development programs and will ‘activate’ client-facing resources to help support client relationships and revenue generation.

Individual Consultation

You have an opportunity to make a first impression and even a pre-first impression with a digital footprint. Callosum helps individuals reach their professional and personal goals by creating and/or improving their personal brand through strategy sessions, wardrobe consultations, and voice coaching in one-on-one and small group settings.

Does the way you want to be known match the way the world perceives you?  At Callosum we believe you need to ‘Take Yourself to Work” each day by making sure your personality shows up in your image, allowing people to know who you really are and view you as a leader in your company. When you align who you ARE with what you DO, you’ll attract the opportunities you wish for and will be remembered long past the first impression you make. Through strategy sessions, wardrobe consultations and voice coaching in one-on-one and small group settings, Callosum’s People-First Branding strategy helps individuals create a consistent, polished and memorable image that is aligned with their personal lifestyle goals.

“Clare does a great job coaching individuals on how best to represent their personal brand. She gives advice that allows her clients to take their personal message to the next level. Her dedication and attention to detail would benefit any professional. She is able to motivate participants by not telling them what they want to hear, but what they need to hear. Clare is a true professional with a passion for life and the success of his clients.” Josette Goldberg

Callosum tailors services based on client needs and helps individuals get noticed (for all the right reasons) at work, align their external image with their internal personality, learn how to better use their time and budget to invest in themselves, and manage their professional image during life transitions (i.e. change of jobs, marriage, parenthood).

Personal Branding Strategy Session: Have you given consideration to your personal brand (an adult word for reputation)? Like it or not, we each have one. It began at birth and has grown as a reflection of your personality and actions. The question is how is it working for you? In this private one-hour session you will: Understand the how to and the value of creating a personal brand. Determine your value within your professional organization? (Are you a ‘must have’ or a ‘nice to have’?) Understand the importance of personalizing a communication style. Develop a personal brand statement, personal brand strategy and individual development plan inclusive of short and long term goals. Create an introductory statement and personalized elevator pitch

Wardrobe Consultation: Bundled and single services are available regionally and nationally. Single services start at $250 and simultaneous 3-person group rates as low as $215 and upwards to annual package of best value for $3200. We can walk you through the options.

Voice Coaching: Captivate your audience and tune your voice to your personality by learning voice training techniques that command attention, inspire and motivate. Speak with clarity, be persuasive, emanate power and be confident. Our Voice Coaching sessions will help your voice match your personality and allow you to speak with clarity, be persuasive, emanate power and confidence.