Callosum understands where a brand may want to go. We have worked with outdoor industry brands from conception through maturity. We've been the 1-person marketing team and we've been the Creative Director leading a team of 25 internally plus three external agencies.

As we've likely experienced the barriers to growth you're currently struggling with, we have created a tiered offering that will get you to the next revenue level. Typical projects typically have a team of 8. This always includes Clare, Callosum CEO on Strategy and Creative Direction, and a Project Manager. Additionally, you may have a Content Strategist, Growth Hacking Data Analyst, Copywriter, Graphic Designer, Social Media Manager, and Web Developer. Based on the scope you may have additional team members.

Committed to the Quadruple Bottom Line, ALL of our services ensure that you are operating from a place of Massive Transformational Purpose. Create a Better Brand for a Better World with Callosum!

Suggested Services

Brand Boost Bundle - Launch Stage

Designed for solopreneurs and startups in the first year of business. Brand Boost sets your first year of business up with the strategic tools and visual elements to be perceived as professional and polished to test the marketplace without feeling strapped.

Brand Boost is for individuals who know that purpose and innovation will propel a business to success. Our focus is on solopreneurs and startups who want to launch an outdoor recreation or mountain destination company, based on the principles of purpose.

See results within 3 months.

All participants receive these elements:

30-days of strategic content led by Clare, Callosum's Founder/CEO
Brand platform: Includes purpose, mission, vision, values, archetype, competitor analysis, brand strategy position, tone, key messages, tagline development
Curated digital worksheets
Progress tracking
Flash coaching

Bonus: 2 months support

Next, choose your level of Visual Elements & 1-1 Coaching Support.

Brand Awareness Bundle - Startup Stage (<$500K revenue)

When the doors are open, your team needs to be focused on sales. When you invest in year-round brand marketing, you build awareness, convey brand value, and grow revenue through a consistent strategic plan. You are ready to invest in year-round brand marketing as the faucet should never be turned off.

Available in 6-month and 1-year options.

On belay. Let's climb higher together. Schedule a complimentary 15-minute call to get started.

Brand Accelerator Bundle - Early Stage (500k-3m revenue)

Brand Catalyst Bundle - Growth Stage (3M-10M revenue)

As a Growth stage business, you have a foundation and business is now taking off. You are ready to scale.

A done-for-you end-to-end service is inclusive of brand strategy, content, and execution to keep you in front of your ideal customer across multiple channels, anchored in data.

Brand Audit
Purpose Development and Integration
Growth Hacking: Persona Development and User Journey
Annual brand strategy including themes, key messages, and CTAs
Monthly long-form document
Social Media: Content Creation and Scheduling
Newsletter: Strategy, Setup, content creation and execution
Blog: Strategy, Content Creation, and Scheduling
Community Engagement Strategy session
Editorial Calendar Strategy session

Available in a 1 year retainer option.

On belay. Let's climb higher together. Schedule a complimentary 15-minute call to get started.

Brand Inflection Campaign - Mature Stage (> $11M revenue)

As a Mature business, you know your brand deeply. And yet, there may be an Inflection Point where you need an outside objective perspective. A sliding continuum exists of an understanding of having created great, creative work and knowing how to evaluate and direct creative work. Allow Callosum to provide excellence and efficiency. Before you can reach that next spike, you'll need to be a bold leader to sell the creative and brand ideas across the organization. Excelling in relationships and communication, we are comfortable being your champion disruptor!

Available in 6-month and 1-year service options based on the scope of work.

This bundle is customized to the desired depth of the campaign. Schedule a project plan call to begin the conversation.

Add-On Services

Rebrand
Purpose-Driven Campaign
Word Press ADA-Compliant Website Development and Build
Visual Brand Experience (Photo/video)
Add A Speaking Arm - Media Kit & Reel

On belay. Let's climb higher together. Schedule a complimentary 15-minute call to get started.

View our Portfolio

Suggested Services

Add-On Services

Quadruple Bottom Line Blueprint Workshop

MailChimp