Callosum guides outdoor and mountain lifestyle brands through critical strategic thinking, disruptive brand story creation, and brand marketing which result in measurable cultivated relationships.

Launched in Chicago in 2005 as a graphic design firm, we added services and revamped into a branding consultancy in 2007. Heading west in 2010, a 2nd office was added in Vail, CO. In 2015, our niche narrowed to outdoor recreation and mountain lifestyle. It’s a story of evolution to the outdoors.

Our go-to network enables our clients to accomplish goals quickly and efficiently utilizing services Callosum has screened and trusts resulting in high-level cohesiveness and like-mindedness to accelerate client results.

Our Values

Adventure

Adventure

In the outdoors, we try and fail daily. We’re pro-risk-takers. We’re comfortable being uncomfortable. We’ll go first every time!

Empathy

Empathy

We see you. We feel you. We intentionally hold space for your success, guiding you step by step.

Depth

Depth

We are deep-thinking strategists. Our insatiable curiosity and drive awaken the magic within to create transformational results.

Partnership

Partnership

We’re designed to be in relation. Extending a hand comes naturally to collaborate with purpose, integrity, and gratitude.

Adventure

In the outdoors, we try and fail daily. We’re pro-risk-takers. We’re comfortable being uncomfortable. We’ll go first every time!

Empathy

We see you. We feel you. We intentionally hold space for your success, guiding you step by step.

Depth

We are deep-thinking strategists. Our insatiable curiosity and drive awaken the magic within to create transformational results.

Partnership

We’re designed to be in relation. Extending a hand comes naturally to collaborate with purpose, integrity, and gratitude.

Our Services

Branding is what comes before marketing. Easily said: It’s taking the company’s five senses plus intuition and making it tangible for your audience. It differentiates you from the competition and tells your story impactfully so the audience feels at home and actively engages. Building brand equity is your #1 investment for future success.

  • Brand Audit
  • Comprehensive Brand Build
  • Brand Research
  • Brand Strategy
  • Brand Positioning
  • Brand Content
  • Brand Activation
  • Global and Product Branding
  • Personal Branding

Once you have a solid internal foundation and external direction, we begin brand marketing. Marketing is a science and an art, so plan to pivot based on analytical results. PS. Congrats on wisely investing in a brand build!

  • Digital Marketing Audit
  • Marketing calendar
  • Marketing budget
  • Social media strategy
  • Social media setup and execution 
  • Website design & development
  • Content creation

Once you have a solid brand platform foundation, your marketing channels are dialed, and an audience is actively watching, it’s time to tap into public relations and media. Let’s get the word out!

  • Targeted Media Contact Creation 
  • Customized Pitch Creation
  • Story Idea Creation
  • Press Releases
  • Sample Request Management
  • Media Placement Management

Founder, Clare Hefferren, is a panelist and keynote speaker. While engaging audiences, she combines the branding mindset with positive and strategic action to understand how to effectively brand market in a saturated, over-stimulated economy. She is known as a straight shooter with an empathetic ear for those needing answers and inspiration.

  • The Value of Branding
  • Brand Platforms for Start-up & Emerging Brands
  • Personal Branding: Are you in the game or on the sideline?
  • Branding: The Convergence of the Art of Content & The Science of Data
  • Social Media: Quality over Quantity
  • Networking: Using Body Language to Your Advantage
  • LinkedIn: Building Your Professional & Personal Network
  • Brand Ambassadorship
  • The Human Side Of Branding

Portfolio

Our clients are the experts. Callosum is the guide. See a sampling of our work beyond the ‘war room’ where we birth brands that make a difference.

Callosum-Work-SeagullsCycles-Feature

Seagull’s Cycles

Callosum-Work-QuikRStuff-Feauture-Credit-DevonBalet

QuikRStuff

Vista Bahn Ski Rentals

Vista Bahn Ski Rentals

Grayson Christie Interior Design

Grayson Christie Interior Design

USAR Photo

USA Mens Rafting Team

Helicopter

Friends of Vail Mountain Rescue

Want to talk? Let's do it!

Giving

Callosum is committed to our planet and future generations. We give back and ask our purpose-driven clients to as well.

We all have a responsibility to our planet. As businesses, consumers and global citizens, we all have a part to play. Saving our planet takes more than what one person, company or organization can do on its own.

As the percentage of carbon dioxide in Earth’s atmosphere rises, our planet heats up. Glaciers melt. Seasons blend together as winters become warmer. Safe levels of carbon dioxide are below 330ppm. Right now, our carbon dioxide level is over 400ppm.

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Callosum

What does Callosum mean?

Corpus Callosum [n. pl. corpa cal•lo•sa] is the arched bridge of nervous tissue that connects the two cerebral hemispheres, allowing communication between the right and left sides of the brain.