Workshop: Defining Brand Archetypes

Workshop: “Defining Brand Archetypes”

Broken into bite-sized pieces, get a taste of how Callosum guides clients through a Comprehensive Brand Build.

A brand archetype is a representation of a very recognizable, typical person, thing or idea. A collectively-inherited unconscious idea, a pattern of thought, image, etc., that is universally present, in individual psyches, as in Jungian psychology. By anchoring a brand with an archetype, the consumer feels already familiar with the brand. 

You’ll walk away with 2 chosen archetypes (primary and secondary), worksheets to assist in where & when to use your archetype, and a script to get your team onboard if your organization is lacking this brand platform element.  Join the online workshop over your lunch hour. Register in advance to receive a login and materials. Link in bio. Bring your laptop, pen, paper, and team.


Registration closes April 11, 2020 10am mst.

Callosum Workshop: Defining Brand Archetypes


April 8, 2020


12:00-1:00pm mst


Online Workshop