Colorado Parks & Wildlife

Behavioral Change For Bear Conflict

The Challenge

Colorado Parks and Wildlife Area 8 faces increasing human-bear conflicts across diverse demographics in Eagle, Pitkin, and parts of Garfield counties. Existing issues include rising police interactions, wildlife endangerment, and escalating costs of bear damage. Lack of effective education exacerbates the problem.

-Determine segmented audience and path to engagement
– Maximize existing data to identify regions where education is needed
– Create fresh emotional connections with your target audience.
– Lay a foundation for long-term behavioral change
– Create a unique bilingual campaign concept anchored in the community
– Reduce interactions and damage, and create a long-term plan for change

The Solution

Callosum undertakes a four-month project with a Callosum team of six. The comprehensive purpose-driven brand campaign focuses on research, Latinx community outreach, audience segmentation (Growth Hacking: Personas & User Journey) and storytelling to drive behavioral change. It includes tailored phases covering brand strategy, storytelling, and a digital multimedia toolkit.

Bilingual Digital Multimedia Toolkit includes:
* Storytelling map
* Distribution map
* Style Guide
* Motion reels
* Print collateral
* Social media templates
* Ambassador website template

The Result

The campaign, slated for launch in Spring 2024, aims to reduce conflicts and establish a long-term plan for change. Branded by neighboring counties for consistent messaging, it promises innovative solutions grounded in data, setting the stage for success and sustained impact.

To not reveal the campaign before it goes live, please come back to find more details and imagery in Summer 2024.


[We are not permitted to offer CPW on a public platform.]