Grayson Christie Interior Design
Leading Service Expertise with A Brand Big Idea
The Challenge
Founded in 2016, Grayson Christie Interior Design (GCid) was doing well with stunning projects and happy clients. With a live website and corporate identity, technically the marketing worked, however, it did not differentiate GCid from the mountain area competitors, nor convey the personality of the firm. Additionally, when the partners engaged with community at networking events, they were not confident in their talking points.
The Solution
Grayson Christie Interior Design invested in the Company Brand Platform service and the Global Brand Marketing Bundle.
The Result
Personality shines through Grayson Christie Interior Design brand and marketing channels. Defining values, identifying the target market, and integrating the archetype into copy attracted the ideal client. Revising the logo by adding a mark and accent color conveys a crave they desire. The partners now attend events with a strategy for success and bringing clients, vendors, and alliances into the fold.
