Kind Bikes and Skis
From Big Box to Big Impact
The Challenge
In a competitive market with at least a dozen bike shops in a 30+ mile valley, standing apart often goes beyond the merchandise on the shelves. Kind Bikes and Skis embodied a deep commitment to community, a standout HR approach, and a heartfelt drive to spark joy in young riders and skiers. The unfortunate truth? Most people weren’t aware of this story.
The Solution
Engaged in the Brand Catalyst Bundle – Growth Stage ($3M-10M revenue)
– Brand Platform
– Growth Hacking (Personas and Pathways)
– Brand Strategy
– Content Creation
The Result
As the first dedicated marketing agency for Kind Bikes and Skis under its current ownership since 2017, Callosum led a transformative year of growth and brand alignment. Our seven-member team spanned three time zones, with two local members ensuring a strong connection to the community.
During this one-year contract, Kind Bikes and Skis achieved significant milestones, including opening a second location and expanding their existing store to better serve the valley’s growing needs.
Social Media Success:
– Successfully leveraged Instagram to build brand awareness and foster community connection while using Facebook to engage local and older demographics.
Instagram:
– Reach (+386% YoY),
– Profile Visits (+206% YoY)
Facebook:
– Reach (+328% YoY),
– Content Interactions (+1,442% YoY)
– Profile Visits (+214% YoY)
– Net Follows (+32% YoY)
Strategic Accomplishments:
– Developed a comprehensive brand platform that conveys the company’s culture, purpose, and community-driven vision.
– Clarified customer personas and pathways, using insights to create targeted content that converts.
– Designed a growth-focused brand strategy and messaging platform that emphasized the business’s purpose-driven community work.
– Produced monthly content aligned with brand goals: blogs, newsletters, social media, advertising, and event signage.
– Organized brand assets and streamlined an event calendar to support consistent execution.
