Paragon Guides

Rising Above the Competition with Personal Branding

The Challenge

Paragon Guides steps into the backcountry to guide guests on a daily basis. A vital piece of success is building rapport and trust with the guests. Leadership desired a consistent message to be shared by the whole team while polishing communication skills.

The Solution

A “Group Internal Branding – Staff Engagement Program” was delivered focusing on body language, executive presence, and leadership skills – in a mountain town kind of way!

The Result

Regardless of personality type, the Paragon team sets the tone and builds trust in the backcountry with consistency and polish of the Paragon brand. This resulted in increased communication and positive customer reviews.