Extending a Global Brand to a Local Event

The Challenge

With an all-volunteer TedXVail communications team, it was vital to get the news out to the county and region about the all-day event.

The Solution

With $0 budget, Clare of Callosum, led a 2016 TEDXVail branding, marketing and creative direction campaign including a 5-person volunteer team.

The Result

Tremendous results comprising of 16 national speakers, a sold-out venue and coverage through 18 media channels.

“I had the opportunity to work with Clare in delivering an amazing and highly successful TEDxVail 2016 event. Clare did an exceptional job of forming and managing her team through extensive event preparation, delivery, and closure. What was unique about Clare’s team is they were all volunteers, which in many cases is more challenging than managing full-time staff since volunteer time is “donated”. The creativity, drive, and commitment from Clare were unparalleled, I have very high regards for her capabilities.” ~ Brent Drever