USA Mens Rafting Team
Story-forward Positioning for Fundraising
The Challenge
The client had won the honor of representing the USA at the World Rafting Championships in Brazil. Now they had to raise the funds to make the trip. With full-time day jobs, the team needed assistance positioning the team to receive donations and sponsorship.
The Solution
Brand positioning inclusive of strategy, video reel, digital newsletter, and social media communications.
The Result
An innovative video that introduced the team, gave a face to the sport and offered a quick reel which could be used on a variety of marketing channels and targeted sponsorship outreach. The campaign exceeded its goal and sent the team to Brazil debt-free.
