Vail Arts Festival
Revitalizing A Classic Event Through Activation
Vail Arts Festival was viewed as a legacy Vail event, but was looking tired. 30 years in, a major sponsor requested a brand revitalization and increased activation.
Eagle Valley Events, the producer of the event, purchased an Event Brand Marketing Bundle including a brand audit, brand audit, marketing collateral, signage and event activation development and execution. A brand refresh meant a new website, freshened up marketing collateral and signage. Activation of the event was lead by a treasure hunt with an airfare prize.
The Town of Vail, a significant sponsor, was pleased with the event turnout and raised the bar of brand marketing.