client relations tip: There’s a sure way to make each email/newsletter is a memorable experience. Pretend that customers are paying to receive your messages. Strategies to help you create value: 1) Group important details, like an order confirmation, in the upper right corner. 2) Include complete contact information for your customer service department including hours. 3) Offer valuable—and unexpected—features. Ex. Discount on future orders. Email delivery confirmation.

Clare Hefferren

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