leadership presence tip: What’s the best way to rate a restaurant?  Visit the powder room. Is it clean? Well-stocked? Decorated nicely? Smell fresh? Arranged logically? Do you leave feeling fresh or filthy? Callosum calls this spatial branding. Anywhere a client/consumer steps must be branded. Corporately consider: reception area, conference room entrance, conference room interiors, and rest room. Maintain consistency. Ex. Paying oodles for a top-notch conference room door, but placing a low-grade table inside, discredits the entire space.