speaking skills tip: What makes a great speech, presentation or message? Put the message up front. Transition clearly from point to point and back up your viewpoints with credible ‘Forms of Influence’. We recommend using S-P-E-A-K to give your messages more punch or ‘stickiness’. S = Statistics & Facts, P = Personal Experience share, E = Example, A = Analogy, and K = Killer Quote. Randall Larsen, (Ret.) Colonel, National Security Advisor, Center for Biosecurity, University of Pittsburgh Medical Center uses all in his speech, Lessons Learned from “A Good War”, The Global Smallpox Eradication Program and Homeland Security.
Source: Author, John Vautier of Vautier Communications & affiliate of Callosum Creative Ltd.