client relations tip: A recent run-in with lousy customer service reinforced the idea that internal branding is the key component to building customer loyalty. When customers and clients look for a brand or product, they have a plethora of options to choose from.
You must set your brand apart from others. An initial investment in proper customer service etiquette for your staff can help ensure repeat clientele. You have invested so much in building the brand; make sure your staff can properly execute it.