Vlog: Guest Etienne Morris

Beyond Revenue: Adding Purpose To Your Brand

Where conversation grounded in PURPOSE gives outdoor industry insight.

Guest: Etienne Morris, Founder and CEO of The Engagement Collective (upcoming name change to Collective Engagement)

What can you expect? We always cover the guest’s purpose, how they integrate it into business, and the strategy behind growth. The flavor comes with each guest as they share a career thread.


Etienne Morris is the Founder and CEO of The Engagement Collective, an Employee Engagement Solutions Provider focused on providing companies with a framework and programming that measurably increases engagement resulting in happier, more fulfilled employees and a stronger bottom line for businesses. She is also President and CEO of Morris Recruiting & Consulting (MRC), a firm she started in 2012 to offer customized recruiting services for businesses and career strategy consulting services for a roster of private clients which has grown to include UVM’s Sustainable Innovation MBA program.

MRC is a Certified B Corp, a WBENC-Certified Women’s Business Enterprise, and a member of One Percent for the Planet and Vermont Business for Social Responsibility, where Etienne serves on the Nominating Committee.

Etienne has earned a certificate in Leadership Coaching for Organization Performance from American University and is an Associate Certified Coach (ACC) through the International Coaching Federation (ICF). Etienne’s professional background spans luxury travel, hospitality software, hotel management, and various entrepreneurial endeavors. She shares a home with her husband Paul in her hometown of Stowe, VT along with their two dogs (Tini Weeny and Snoopy) and their children Margaux (24) and Jack (21).


Interview Series - Etienne Morris-Screencapture

Listen to the recording.


Watch the interview.

Key Moments

  • 4:35 Purposeful work creates leverage
  • 6:30 12 measurable ROI to improve the bottom line based on engagement
  • 9:40 Generations requiring meaning & purpose at work
  • 10:29 Happiness at work, additive
  • 11:55 B corps – at 5,000 global
  • 12:20 Gallup metrics engagement
  • 17:02 Bcorp assessment
  • 21:10 Inception of love and happiness
  • 26:00 Cloverleaf technology & StrengthScope / energy + flow
  • 30:15 Three needs: belonging, purpose & growth


Non Profits

Book or podcast

How to reach Etienne: Linked In.