client relations tip: I received a boutique newsletter in the mail today. I know the shop well and LOVE IT! But, the pretty dress in the shop window sure didn’t feel the same as the crumpled, spring rain drenched, flimsy flier I received. Brand disjuncture. May I suggest jumping on the user-friendly bandwagon of emarketing. Check out some great user-friendly options: Vertical Response, Constant Contact. Track your results, grow your database. Questions? Ask the Callo Brain. Yes, we can design, produce and manage your e-newsletter should you prefer.

Clare Hefferren

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