client relations tip: Marketers say “stay in touch with your customers, so you stay at the top of their mind when needs arise”. Many have chosen the digital newsletter route. Fantastic; however, do you want yet another newsletter? It’s equally important to provide VALUE to your customer. Tip: rename the e-marketing piece “Quarterly XYZ Tips”. Callosum has recently adjusted our newsletter to be called “Brain Food” – A quarterly piece giving informative branding information AND our own latest & greatest. Food for thought….

Clare Hefferren

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