leadership presence tip: How much have you invested in marketing collateral? Gazillions it seems. Unfortunately what is often overlooked is a focus on the people who carry your brand around every day. It’s the receptionist, the field sales reps, the account execs, the interns… Every word, outfit, manner, posture they “utter’ is part of your brand.  To grow your awareness, choose a few token employees and begin investing a portion of your marketing budget to your staff assets. You’ll quickly see – polish the staff and polish your brand bottom line.

Clare Hefferren

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