Seems I’m not the only one craving human contact these days. Step inside the personal life of busy single professionals and you’ll likely find frustration on the dating front. Online dating has solved the need for 24/7 “shopping” but it’s also decreased the spark that may exist in locking eyes with a stranger. The more we plug in the more we  check out.

Cheek’d senses the frustration and strives to bridge human contact and the technology world. Regardless of your style, it bodes well to the Callosum personal branding philosophy – make a solid impression and the next step is hard to resist. Curious, see what the NYT has to say about it.