Comprehensive Brand Build
Designed for Early Growth Stage Businesses
A two-month offering, Comprehensive Brand Build is for companies who know that you cannot rely on referrals alone if you plan to grow to 500K+ in revenue. Our focus is the early growth stage company that owns an outdoor recreation company, with a proven concept, which is ready to lay a 3-year strategic brand foundation with purpose baked in. Our promise is that engaging with Callosum in an interactive format, will provide positioning clarity, progress tracking, and grounded support which will propel growth.
My two top values are adventure and curiosity. When not in alignment, I'm left feeling stifled, sad, and small. My guess is that you may have stalled out a few years into business. Let's get you back in alignment so you can soar! ~ Clare, Callosum Founder/CEO and your guide for Comprehensive Brand Build.
Choose Your Method of Delivery
One On One* / We Do It For You
- 2 months content guided by Callosum Founder/CEO, Clare
- Brand Platform - R&D: A discovery session is where we extract and gather information and materials to determine what’s already been created
- Brand Platform - Clarifying Strategy: Involves both methodical examination and strategic imagination. To narrow the focus, set position, explore naming. Includes purpose, mission, vision, values, archetype, competitor analysis, brand strategy position, tone, key messages, tagline development. Deliverable: A Brand Brief
- Brand Platform - Designing Identity: Applying meaning to form, we work at the intersection of strategic imagination, intuition, design excellence, and experience.
- Brand Platform - Creating Touchpoints: Creating touchpoints is about design refinement and design development across all applications including a Creative Brief and Application Design.
- Brand Platform - Managing brand identity assets requires a long-term commitment and a desire to ongoingly build the brand.
- Curated digital worksheets
- Unlimited access to private online hub
- Progress tracking
- 4 Bi-weekly 50-minute working sessions with Clare, Callosum Founder/CEO
- Flash coaching: Unlimited
Group Cohort* / Let's Do It Together
- 2 months content guided by Callosum Founder, Clare
- Brand Platform - R&D: A discovery session is where we extract and gather information and materials to determine what’s already been created.
- Brand Platform - Clarifying Strategy: Involves both methodical examination and strategic imagination. To narrow the focus, set position, explore naming. Includes purpose, mission, vision, values, archetype, competitor analysis, brand strategy position, tone, key messages, tagline development. Deliverable: A Brand Brief.
- Brand Platform - Designing Identity: Applying meaning to form, we work at the intersection of strategic imagination, intuition, design excellence, and experience.
- Brand Platform - Creating Touchpoints: Creating touchpoints is about design refinement and design development across all applications including a Creative Brief and Application Design.
- Brand Platform - Managing brand identity assets requires a long-term commitment and a desire to ongoingly build the brand.
- Monthly guest speakers - live!
- Curated digital worksheets
- Unlimited access to private online hub
- Progress tracking
- 4 group online working sessions (50 minutes)
- 8 videos - 24/7 access!
- Peer-to-peer coaching (NDA agreements provided)
- Flash coaching: 4 30-minute sessions
Our Team for this offering
includes strategic guidance by Clare, Callosum's Founder + graphic designer + web designer + web developer.
Our home office is based in Vail, Colorado to serve clients nationwide. We are lifelong outdoor enthusiasts. Our internal team sets the course and holds our branding true north while maintaining a vetted roster of 20+ nationwide affiliates. All team members either live in a mountain town or work specifically in the Outdoor Recreation Industry. Our go-to network enables our clients to accomplish goals quickly and efficiently. Utilizing Callosum’s screened and trusted services results in a high-level cohesiveness and like-mindedness to accelerate client results.
* Prerequisite: Brand Boost. This requirement may be waived with Brand Audit which confirms that the company is ready for this offering.
** Printing and web hosting costs are not included.
Program Dates & Terms
- One-on-one: Ongoingly. Fill out the below form to begin. Terms: Pay $2,000 retainer and the balance in monthly installments.
- Group Cohort: Rolling entrance. Cohorts are limited to six. Terms: Pay 100% upfront.
Add-Ons
At this stage of business growth, many clients choose to add on:
- Word Press Website Build-out: Moving from a single page site to integrate items such as calendar, offerings, point of sales, multiple forms, etc. Learn more and email us to discuss pricing.
- Global Brand Marketing Bundle: When your website and marketing channels are live, it's time to get strategic with content creation and analytics. Learn more and email us to discuss pricing.
If this is a let's do it for you, fill out the form below. Or, if you have a few more questions, let's have a 15-minute brand identity audit and assessment call.
Comprehensive Brand Build Enrollment
One On One offering: Welcome! Pay a retainer online and soak in the anticipation. Once enrolled, you will receive an email from us to discuss your preferred start date along with an intake form to get the ball rolling. Cohort Offering: Grab a seat! Pick your cohort date, pay online, and soak in the anticipation. Once enrolled, you will receive a next-steps email. A HUGE congrats for getting to this step to invest in your business.