leadership presence tip: It’s been said the Web “Version 1.0” was about the static web site. We’ve entered into “Version 2.0” with the introduction of social networking. No longer is it enough to have a site, it must be interactive, value-based and connected to the social networks [FaceBook, You Tube, LinkedIn, Spoke, MeetUp]. Commonly perceived as a tool for the millennial younger folks, don’t pass this target customer up lightly. This generation is the future consumer and very tech savvy. Click into their world and see where your future clients or consumers are up to.

Clare Hefferren

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