client relations tip: Studies show potential clients must emotionally connect to establish trust before they are willing to purchase services. It’s the human element of branding. Often this requires being personally seen and heard. Credentials aside, you must present well. Increase your odds of clients in the door by utilizing online media to reach your target market. Speaking engagements, presentations, interviews, media clips are great opportunities to get air time. Video, post and link to your site. Visit YouTube for details. This is your chance to be heard [and seen].

Clare Hefferren

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