Posts by Clare Hefferren
save a stamp | increase your image w/e-marketing
client relations tip: I received a boutique newsletter in the mail today. I know the shop well and LOVE IT! But, the pretty dress in the shop window sure didn’t feel the same as the crumpled, spring rain drenched, flimsy flier I received. Brand disjuncture. May I suggest jumping on the user-friendly bandwagon of emarketing. Check out…
Read Morecorpus callosum [cor·pus cal·lo·sum] | corpus what?
Pronounced: [kawr-puhs kuh–loh-suhm] n. pl. corpora cal·lo·sa (kə-lō’sə). According to the American Heritage Dictionary: the arched bridge of the nervous tissue that connects the two cerebral hemispheres, allowing communication between the right and left sides of the brain. For Callosum Creative staffers, this means we design with function and design in mind at all times. We bridge the…
Read Morewhat color are you?
leadership presence tip: Today, I had a client ask me why it’s important to use a standard color palette. What’s my answer? When you think of red – you think of Coca-Cola. When you think of Blue – you think of IBM. Reaching out to your customer through every sense is a way to cover your…
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