Archive for January 2020
A Broken Brand
Have you ever been embarrassed to hand out your business card? Or cringe when they ask for your website url? I own it. We made the cardinal sin of neglecting our own brand as we were distracted by client projects. It was a big fall. #bridesmaidsyndrome You know what? I was ok with a scraped…
Read MoreDissecting Callosum’s New Logo
What’s behind our NEW logo? We’re brand strategists, so of course, there is strategy and story! The outer edge may be seen as a leaf, flame or water drop. See the line down the CENTER? That’s to convey the left and right side of the brain (aka our namesake Corpus Callosum – the optic…
Read MoreOutdoor Retailer Snow Show 2020
Trade Show: January 28-31.On-Snow Demo Days: February 3-4, 2020. Callosum’s niche is the Outdoor Industry and Mountain Lifestyle industries so our course our jam is the Outdoor Retailer Show! We’d love to chat at Denver’s Outdoor Retailer Snow Show at the Denver Convention Center. We plan to attend Industry Intelligence Day on January 28th in addition to…
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