brand longevity | july 25, 2008

leadership presence tip: Brands need a strong, memorable identity to stand out from the crowd, but to stay alive, must change with the times. Falling in or out on an almost daily basis, keeping brand identity relevant and desirable is major. It’s time to change when your identity has dated to an extent that it…

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speak for themselves | july 18, 2008

client relations tip: It’s one thing to toot your own horn, it’s another to have your clients do it for you. Allow client testimonials speak volumes for your business [and literature and web site, speaker sheet, reference sheet]. It’s adds a personal touch. Hesitant to ask clients for a testimonial? Make it a part of…

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air time | july 11, 2008

client relations tip: Studies show potential clients must emotionally connect to establish trust before they are willing to purchase services. It’s the human element of branding. Often this requires being personally seen and heard. Credentials aside, you must present well. Increase your odds of clients in the door by utilizing online media to reach your…

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web v2.0 | july 4, 2008

leadership presence tip: It’s been said the Web “Version 1.0” was about the static web site. We’ve entered into “Version 2.0” with the introduction of social networking. No longer is it enough to have a site, it must be interactive, value-based and connected to the social networks [FaceBook, You Tube, LinkedIn, Spoke, MeetUp]. Commonly perceived…

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a fresh face | callosum web noggin’ polish

Today is an EXCITING day! As promised, we have unveiled our newly expanded & branded web site. We’re walking our talk and keeping ahead of The Jones. Be sure to stay plugged in as site content will update weekly [Friday blog post] and semi-annually [case studies]. To receive “Brain Food” quarterly for the latest branding…

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