Eye of the Beholder

Whether a salaried employee, independent or in transition you know the necessity of networking. “But what if I’m shy?” Let’s start with how to make direct eye contact smooth and easy even if you are shaking in your boots. Etiquette guidelines show making direct eye contact will let the person you’re speaking to know you are…

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Defining brand identity

Have branding questions? Our educational posts will ease the brain strain. How Do You Define A Brand?  An identifiable entity that makes a promise of value.  A consciousness, an image, an awareness of your business.  Your company’s personality.  A physical and emotional customer experience which triggers creating a relationship between consumer and product/service. Giving product…

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