walking investments

leadership presence tip: Is your staff a good investment? Are you making the most of them? Are you letting go of the right ones? Investing in professional development training as a leg of your corporate brand development is a money-savings venture. In comparison, on-boarding costs are budget breaking. “…A company invests as much as $75,000…

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unemployment unstoppable?

leadership presence tip: Crains reports IL unemployment rate to be 9.1% – the highest since 1985. What to do? Are you considering the YOU beyond your stellar resume? This is the HUMAN part of branding Callosum focuses on – professional branding. Stay optimistic and engaged to present yourself in a good light. With millions of…

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google me to win – the human seo

leadership presence tip: It’s par for the course and a place to stand out. Are you search-engine optimized for a professional image? It’s an element not to be ignored. Prospective clients, colleagues and vendors will “google” a name to learn more. Like it or not, this will pull up all the public desires and dirt…

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scandalous integrity

speaking skills tip: All you have is your word. Will your word stand up not only in court but also in your client’s eye? On the heels of the Blagojevich scandal, let’s talk integrity. It may be considered a sixth sense and vital interpersonal skill of your personal brand. When you speak do your words…

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