Dress Like a Power-Player

Distracted by the unkempt facial hair you struggle to listen to the rather important presentation being given by your co-worker. Human beings are naturally, and acutely, receptive at picking up stimulus cues from their surroundings. Cues being sent out generate an emotional stimulus from the receiver. The sender may control the positivity or negativity of…

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Executive Presence: The Right Kind of Attention

The Corpus Callosum facilitates the brains hemispheric communication. However, no physical neural fibers exist in society that facilitates human-to-human communication and attention. If maintaining attention from others were as effortless as sending a neurological signal, we would not only maintain attention, we would command it. As John Hagel III and John Seely Brown of Harvard Business Review share in, Five…

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Top Ranked Leadership Through Personal Branding

For consecutive years Callosum has ranked Southwest Airlines as a favorite when referencing creative and effective corporate personal branding campaigns. As a result, it comes as no surprise to us that Chief Executive has ranked Southwest Airlines fifth among the “40 Best Companies for Leaders 2012: How Top Companies Excel in Leadership Development.” The top five companies…

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Featured Debate: Is Personal Branding Thriving?

When Callosum entered the Personal Branding / Human Capital arena in 2009 the term Personal Branding was fairly unknown. We were ahead of the curve and spent much time educating prospects, clients and our network. Now three years later Personal Branding has become a hot topic to debate. Depending on who you are speaking to the spectrum runs from…

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