Race Ready

Are you race ready? This week, my strategic brain was in high gear. I am a triathlete. This Sunday is my final, my big, race of the season, The Chicago Triathlon — .93 mile swim, 24.8 mile bike, and 6.2 mile run. My goal is to finish in under three hours and fifteen minutes. I’ve…

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Seven Seconds of Clarity

I attended a workshop this week, Effective & Realistic Marketing Strategies for WBEs, held by the Women’s Business Development Center featuring excellent speaker, Julia Hubbel. My favorite moment? “Clarity is power.” Recall the childhood game “telephone”. Whisper a statement in one ear and pass it on through ten sets of ears.  What comes out the…

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Social Networking and IRL

At a business networking event with social media focus, panelists were asked to share a sing important tip on how to build your personal brand. Among the standard tips, self-pronounced techie, Jean Pickering, shared she prefers dark corners and behind the scenes work (natural for social networking). Her tip “Get out there and IRL.” I.R.L.…

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